How roasters can use packaging and merchandise to stand out
Coffee packaging and merchandise allow roasters to showcase their brand identity and values in seconds, an essential first step in growing a loyal customer base....

Mel is a freelance writer based in Los Angeles zeroed in on coffee and agriculture. She aims to amplify the voices of farmers and a diversity of perspectives. She has an M.S. from U.C. Davis in International Agricultural Development and a B.A. from Occidental College in Biology.
Coffee packaging and merchandise allow roasters to showcase their brand identity and values in seconds, an essential first step in growing a loyal customer base....
Ube, a purple yam native to the Philippines, is known for its eye-catching colour and sweet, nutty, vanilla-like flavour. Its versatility and aesthetic appeal are...
Coffee raves – daytime, alcohol-free parties that combine music with coffee culture – are proliferating across the globe. Club culture is in decline; over the...
The value of the global functional coffee market is expected to reach US$4.45bn by 2029. Covid-19 accelerated the search for immune-boosting food and beverages, and...
Certifications are one of the most effective ways to communicate ethical, sustainable, and quality standards in the coffee industry. Consumers are often willing to pay...
Plant milks and cold coffee are more popular than ever, as customers increasingly value a higher level of variety and customisation. The freedom to change...
Coffee shops are a “third place” between home and work, defined by sociologist Ray Oldenburg in 1989, catering to the social needs of local communities....
The story of Puerto Rican coffee is one of strength and resilience. The Caribbean island, once the world’s seventh-largest coffee producer, is now home to...
Italy has long been a bastion of traditional coffee culture. Thanks to the advent of the espresso machine in the 1880s, many Italians have held...
The cleanliness of a coffee shop makes a huge first impression on customers. While cleanliness shapes a cafe’s reputation from a customer’s perspective, the unseen...
The push to perfect extraction is relentless in specialty coffee. Professional and home baristas continuously seek to control different brewing variables, but in their quest...
Specialty coffee is directing greater attention towards robusta across the board – from refining processing methods and roasting techniques to positioning it as a tool...
Working in a café presents its challenges, which is why investing in the right equipment and accessories is essential. It not only enhances the art...
The long history of the espresso machine is remarkable. Created from the desire for convenience in the late 1800s, the espresso machine is now an...
According to the World Resources Institute, Earth lost 3.7 million ha of tropical primary forest land in 2023, which it says is the equivalent of...
The AeroPress is a tried-and-tested brewer. Found in cafés, roasteries, and homes around the world, it’s a go-to option for both industry professionals and coffee...