{"id":120305,"date":"2025-08-06T06:44:00","date_gmt":"2025-08-06T05:44:00","guid":{"rendered":"https:\/\/perfectdailygrind.com\/?p=120305"},"modified":"2025-08-06T11:51:45","modified_gmt":"2025-08-06T10:51:45","slug":"roasters-need-to-raise-prices-in-new-ways","status":"publish","type":"post","link":"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/","title":{"rendered":"Roasters raise prices again, but things are different now"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Specialty coffee has long advocated for paying higher, fairer prices for quality, transparency, traceability, and sustainability.<\/li>\n\n\n\n<li>But green coffee prices have surged by over 70% since 2022, forcing roasters to raise prices for survival, not just ethics and fairness.<\/li>\n\n\n\n<li>A recent <em>Reuters<\/em> report stated major European supermarket chains pushed back on retail coffee price hikes, as prices surged by 20% within weeks.<\/li>\n\n\n\n<li>Communicating price increases is now more complex, but consumers need more clarity, especially when higher prices are seemingly less mission-driven.<\/li>\n<\/ul>\n\n\n\n<p>Specialty coffee originally built its pricing narrative around ethics. But persistently high and volatile green coffee prices have changed this.<\/p>\n\n\n\n<p>Since the industry\u2019s inception, many roasters positioned themselves as transparent, responsible buyers. Their marketing strategies were centred around paying fairer prices for coffee that was traceable, sustainable, and higher in quality.<\/p>\n\n\n\n<p>Arabica futures have more than doubled over the last two years, however. Roasters now need to communicate the reasons behind their rising costs in different ways.<\/p>\n\n\n\n<p>\u0141ukasz Jura at <a href=\"https:\/\/cmsale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coffee Machines Sale<\/a>, Julia Ahn at <a href=\"http:\/\/stronghold.coffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stronghold<\/a>, and several people at <a href=\"https:\/\/www.trabocca.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trabocca<\/a> share their insight.<\/p>\n\n\n\n<p><strong><em>You may also like <\/em><\/strong><a href=\"https:\/\/perfectdailygrind.com\/2025\/06\/coffee-roasters-sacrifice-margins-increase-prices\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>our article on whether roasters should sacrifice margins or increase prices<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2DCH068.webp\" alt=\"A barista works behind the bar at the Barn Coffee Roasters in Berlin, Germany.\" class=\"wp-image-120306 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2DCH068.webp\" alt=\"A barista works behind the bar at the Barn Coffee Roasters in Berlin, Germany.\" class=\"wp-image-120306 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2DCH068.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2DCH068-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2DCH068-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2DCH068-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-specialty-coffee-s-values-driven-pricing-model-has-changed\"><strong>Specialty coffee\u2019s values-driven pricing model has changed<\/strong><\/h2>\n\n\n\n<p>Over the past two decades, direct trade coffee became shorthand for fairness and integrity. Higher prices, in this context, were aspirational rather than burdensome.<\/p>\n\n\n\n<p>Younger demographics, in particular, embraced this idea. According to research, Gen Z consumers are more likely to <a href=\"https:\/\/www.weforum.org\/agenda\/2022\/03\/generation-z-sustainability-lifestyle-buying-decisions\/\" target=\"_blank\" rel=\"noreferrer noopener\">prioritise sustainability over brand name when choosing where to buy their coffee<\/a>.&nbsp;<\/p>\n\n\n\n<p>This messaging brought about brand loyalty. Past price increases were often framed as a values-driven decision \u2013 paying more to producers, investing in higher quality, or supporting sustainable practices.&nbsp;<\/p>\n\n\n\n<p>But it also created expectations that had to be fulfilled. Consumers wanted to experience the outcomes of these premium prices, whether through improved transparency and traceability, storytelling, or exceptional coffees.<\/p>\n\n\n\n<p>Today, price increases are driven by necessity, and roasters now have to raise prices for reasons that feel less altruistic or positive.<\/p>\n\n\n\n<p>\u201cRoasters have always championed their values, and now is not the time to stop,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/greg-graves-24598132\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Graves<\/a>, Business Unit Operations Manager at green specialty coffee importer <a href=\"https:\/\/www.instagram.com\/trabocca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trabocca<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cThe narrative is shifting; it&#8217;s no longer about paying more because it\u2019s right, but also because it\u2019s necessary. But that doesn\u2019t mean customers won\u2019t understand, especially if you bring them into the reality of the situation with honesty,\u201d he adds.<\/p>\n\n\n\n<p>In the new era of sustained coffee prices, conversations with customers have become more uncomfortable. Roasters aren\u2019t raising prices to \u201cdo better\u201d, but to <a href=\"https:\/\/intelligence.coffee\/2025\/03\/adapting-to-changing-coffee-prices\/\" target=\"_blank\" rel=\"noreferrer noopener\">stay afloat<\/a>. This shift in tone \u2013 from mission-led to survival-based \u2013 makes today\u2019s pricing conversations more complex.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roasters-adjust-their-prices-again\"><strong>Roasters adjust their prices again<\/strong><\/h3>\n\n\n\n<p>By late 2023, small-to-medium roasters in Europe were paying between US\u202f$5 to $6\/lb for specialty green arabica coffee, up from around US\u202f$2.80\/lb in early 2022. In 2025, prices have remained high, with the C price reaching over <a href=\"https:\/\/tradingeconomics.com\/commodity\/coffee\" target=\"_blank\" rel=\"noreferrer noopener\">US\u202f$4.40\/lb<\/a> by February, representing more than a 70% increase from three years prior.<\/p>\n\n\n\n<p>This sustained pressure on green coffee costs is forcing roasters to adjust pricing strategies to maintain business viability.<\/p>\n\n\n\n<p>\u201cThe roasters I work with are adapting in ways that are both strategic and brutally pragmatic,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/%C5%82ukasz-jura-88965048\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0141ukasz Jura<\/a>, the sales manager at <a href=\"https:\/\/www.instagram.com\/coffeemachinessale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coffee Machines Sale<\/a>, the 2009 World AeroPress Champion, and a World Coffee Roasting Championship head judge<\/p>\n\n\n\n<p>\u201cThey\u2019re rebalancing blend compositions, shifting origins, and narrowing product ranges, not to cheapen the coffee, but to protect flavour and pricing stability,\u201d he adds. \u201cEveryone is becoming more data-driven; <a href=\"https:\/\/intelligence.coffee\/2025\/06\/is-data-blindness-costing-roasters\/\" target=\"_blank\" rel=\"noreferrer noopener\">roasters are done with guesswork<\/a>.\u201d<\/p>\n\n\n\n<p>While it\u2019s difficult to adjust, such a shift in pricing is somewhat inevitable.&nbsp;<\/p>\n\n\n\n<p>\u201cEveryone is in the same boat,\u201d explains <a href=\"https:\/\/www.linkedin.com\/in\/salvatore-russo-286a2214\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salvatore Russo<\/a>, the commercial director at Trabocca. \u201cWhile each roaster may want to be the last to increase prices, they\u2019ll inevitably need to or risk a drop in quality.\u201d<\/p>\n\n\n\n<p>Adding to the pressure is ongoing climate volatility. Coffee production in Brazil \u2013 the world\u2019s largest exporter \u2013 has been <a href=\"https:\/\/www.nasdaq.com\/articles\/coffee-prices-rebound-brazil-weather-concerns\" target=\"_blank\" rel=\"noreferrer noopener\">repeatedly affected by drought and frost<\/a>. Meanwhile, <a href=\"https:\/\/www.cnbc.com\/2024\/10\/03\/ports-strike-chaos-costs-starting-to-rise.html\" target=\"_blank\" rel=\"noreferrer noopener\">logistical disruptions<\/a> and <a href=\"https:\/\/www.economicsobservatory.com\/what-is-supply-chain-inflation-and-why-is-it-driving-up-consumer-prices-now\" target=\"_blank\" rel=\"noreferrer noopener\">rising inflation rates<\/a> continue to drive up costs for energy, wages, and packaging.<\/p>\n\n\n\n<p>\u201cWe need to adjust to this new normal,\u201d Salvatore says. \u201cWhen adjusted for inflation, these \u2018new highs\u2019 aren\u2019t as high or surprising as they initially appear.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2H41RA5.webp\" alt=\"A coffee roaster loads green beans into a roasting machine.\" class=\"wp-image-120308 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2H41RA5.webp\" alt=\"A coffee roaster loads green beans into a roasting machine.\" class=\"wp-image-120308 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2H41RA5.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2H41RA5-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2H41RA5-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/2H41RA5-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-confusion-pushback-and-the-need-for-clarity\"><strong>Confusion, pushback, and the need for clarity<\/strong><\/h2>\n\n\n\n<p>Understandably, some customers and wholesale buyers are expressing confusion or pushing back on higher prices. Many of them believed they were already paying more to support coffee producers and shield the supply chain from volatility.<\/p>\n\n\n\n<p>According to a <em>Reuters<\/em> report, <a href=\"https:\/\/www.reuters.com\/markets\/commodities\/coming-store-near-you-double-digit-coffee-price-hikes-2025-03-27\/\" target=\"_blank\" rel=\"noreferrer noopener\">major retailers in Europe initially resisted price increases, stocking out rather than absorbing costs<\/a>, after green coffee prices more than doubled in a year. This highlighted widespread uncertainty over who should bear the majority of the financial burden.<\/p>\n\n\n\n<p>\u201cRoasters need to approach this as an ongoing conversation, not a one-time explanation,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/souhyun-julia-ahn-290a64128\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julia Ahn<\/a>, the Director of Business Development at roaster manufacturer <a href=\"http:\/\/stronghold.coffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stronghold<\/a>. \u201cFor wholesale clients, open dialogue backed with data helps. For retail customers, storytelling and visual content can bridge the knowledge gap.\u201d<\/p>\n\n\n\n<p>As coffee prices continue to remain volatile, the way roasters respond will shape both their margins and long-term relationships with customers and suppliers.<\/p>\n\n\n\n<p>Clear and consistent communication has never been more important, but words alone are not sufficient. In a period of economic strain, consumers are <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/report\/2022-consumer-study\" target=\"_blank\" rel=\"noreferrer noopener\">paying closer attention to whether businesses live up to the values they promote<\/a>.<\/p>\n\n\n\n<p>\u201cThere\u2019s a silver lining in the high C market: farmers are receiving better prices. It\u2019s not just that prices are rising \u2013 <a href=\"https:\/\/perfectdailygrind.com\/2025\/06\/where-do-high-coffee-prices-actually-go\/\" target=\"_blank\" rel=\"noreferrer noopener\">it\u2019s where the money is also going<\/a>,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/fernando-seminario-130585a\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fernando Seminario<\/a>, the Latin Sourcing Manager at Trabocca.<\/p>\n\n\n\n<p>\u201cThe challenge for roasters is the speed and scale of green coffee price increases,\u201d he adds. \u201cCommunicating clearly with clients, emphasising that price hikes are largely due to paying producers more, is critical.\u201d<\/p>\n\n\n\n<p>While the specialty coffee sector has long prided itself on transparency, many roasters now face the difficult task of explaining price increases that feel more transactional than mission-led. In the context of coffee, this means roasters can\u2019t simply cite rising costs; they must show how they are responding in ways that align with their ethical commitments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roasters-need-to-communicate-more-effectively-than-before\"><strong>Roasters need to communicate more effectively than before<\/strong><\/h3>\n\n\n\n<p>Consumers and wholesale clients are often more understanding than expected, especially when price increases are framed around preserving quality and continuity rather than profit. From social media to packaging to in-person sales calls, every channel is an opportunity to reinforce these messages.<\/p>\n\n\n\n<p>This could include publishing breakdowns of sourcing and import costs, highlighting how margin pressures are shared across the supply chain, or <a href=\"https:\/\/intelligence.coffee\/2025\/03\/adapting-to-changing-coffee-prices\" target=\"_blank\" rel=\"noreferrer noopener\">explaining steps taken to minimise price increases<\/a>, such as blend reformulation, advance contracting, or reduced internal margins.&nbsp;<\/p>\n\n\n\n<p>\u201cThe best conversations are simple and clear,\u201d says \u0141ukasz. \u201cYou don\u2019t need a marketing campaign, just an honest explanation. And then back it up by keeping the product excellent.\u201d<\/p>\n\n\n\n<p>However, transparency also extends beyond customer-facing messaging. For those who have built reputations on direct trade and ethical sourcing, consistency under pressure is critical.<\/p>\n\n\n\n<p>\u201cNow is the moment to prove the value of your relationships and ethics,\u201d says Salvatore. \u201cIf you\u2019re quick to switch suppliers to save a few cents, what was the relationship really worth?\u201d<\/p>\n\n\n\n<p>While price increases may be unavoidable, there are still ways to mitigate their impact. Some roasters are adapting blend profiles, exploring new origins, or offering smaller-sized products to save costs.&nbsp;<\/p>\n\n\n\n<p>Others are revisiting packaging design to <a href=\"https:\/\/perfectdailygrind.com\/2025\/01\/sustainable-packaging-circular-economy-specialty-coffee\" target=\"_blank\" rel=\"noreferrer noopener\">highlight transparency<\/a>, adding <a href=\"https:\/\/mtpak.coffee\/2021\/09\/qr-codes-coffee-packaging-transparency\" target=\"_blank\" rel=\"noreferrer noopener\">QR codes<\/a> or inserts to explain sourcing and costs, or investing in more efficient operations.<\/p>\n\n\n\n<p>\u201cThe right roasting technology can significantly reduce labour needs without compromising output,\u201d Julia explains. \u201cAutomation doesn\u2019t mean losing control; it means freeing up human resources to focus on quality and customer engagement.\u201d<\/p>\n\n\n\n<p>However, many believe that exceptional coffee \u2013 both in terms of quality and monetary value \u2013 still exists for roasters, although planning ahead is what is truly integral to their long-term success.&nbsp;<\/p>\n\n\n\n<p>\u201cRegular check-ins with your importer are essential in this volatile market,\u201d Salvatore says. \u201cConditions change rapidly, and opportunities arise often.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/M24CTP.webp\" alt=\"A person roasts a large batch of coffee.\" class=\"wp-image-120309 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/M24CTP.webp\" alt=\"A person roasts a large batch of coffee.\" class=\"wp-image-120309 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/M24CTP.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/M24CTP-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/M24CTP-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/M24CTP-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>Roasters who are honest about their challenges, transparent in their practices, and consistent in their values are more likely to emerge with their customer base \u2013 and reputation \u2013 intact.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re transitioning from a growth phase fuelled by cheap capital and low-cost, high-quality coffee into a more mature, financially demanding era,\u201d Greg says. \u201cBut that doesn\u2019t mean our values are obsolete; they must evolve.\u201d<\/p>\n\n\n\n<p><strong><em>Enjoyed this? Then read <\/em><\/strong><a href=\"https:\/\/perfectdailygrind.com\/2025\/05\/why-coffee-roasters-are-thinking-twice-before-scaling\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>our article on why roasters are thinking twice before scaling operations<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<p><em>Perfect Daily Grind<\/em><\/p>\n\n\n\n<p><strong>Want to read more articles like this? <\/strong><a href=\"https:\/\/manage.kmail-lists.com\/subscriptions\/subscribe?a=WsEz8z&amp;g=XDR4xE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for our newsletter<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specialty coffee originally built its pricing narrative around ethics. But persistently high and volatile green coffee prices have changed this. Since the industry\u2019s inception, many roasters positioned themselves as transparent, responsible buyers. Their marketing strategies were centred around paying fairer prices for coffee that was traceable, sustainable, and higher in quality. Arabica futures have more [&hellip;]<\/p>\n","protected":false},"author":553,"featured_media":120340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11631],"tags":[13631,11765],"class_list":["post-120305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roastery-management","tag-coffee-prices","tag-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roasters raise prices again, but things are different now - Perfect Daily Grind<\/title>\n<meta name=\"description\" content=\"Roasters who once asserted that their higher coffee prices were fairer for producers now need to communicate this in different ways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roasters raise prices again, but things are different now\" \/>\n<meta property=\"og:description\" content=\"Roasters who once asserted that their higher coffee prices were fairer for producers now need to communicate this in different ways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfect Daily Grind\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T05:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T10:51:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Article-Posts_EN_PDG-EN-Thumbnail-2-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordan Montgomery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Article-Posts_EN_PDG-EN-X-post-2-2.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Montgomery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Roasters raise prices again, but things are different now - Perfect Daily Grind","description":"Roasters who once asserted that their higher coffee prices were fairer for producers now need to communicate this in different ways.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/","og_locale":"en_GB","og_type":"article","og_title":"Roasters raise prices again, but things are different now","og_description":"Roasters who once asserted that their higher coffee prices were fairer for producers now need to communicate this in different ways.","og_url":"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/","og_site_name":"Perfect Daily Grind","article_published_time":"2025-08-06T05:44:00+00:00","article_modified_time":"2025-08-06T10:51:45+00:00","og_image":[{"width":1024,"height":538,"url":"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Article-Posts_EN_PDG-EN-Thumbnail-2-2.png","type":"image\/png"}],"author":"Jordan Montgomery","twitter_card":"summary_large_image","twitter_image":"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Article-Posts_EN_PDG-EN-X-post-2-2.png","twitter_misc":{"Written by":"Jordan Montgomery","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/","url":"https:\/\/perfectdailygrind.com\/2025\/08\/roasters-need-to-raise-prices-in-new-ways\/","name":"Roasters raise prices again, but things are different now - 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