The Specialty Coffee Association’s flagship European World of Coffee event will take place at Brussels Expo in Brussels, Belgium, from 25 to 27 June 2026. This is the first time that a WoC trade show will be hosted in the Belgian city.

The Specialty Coffee Association is a nonprofit, membership-based organisation that represents thousands of international coffee professionals. The association’s purpose is to foster global communities and improve the quality, sustainability, profitability, and equity of the specialty coffee supply chain.

Alongside an extensive trade show, World of Coffee Brussels will include the Roaster Villages, lectures, workshops, cupping sessions, a CEO roundtable, information about the evolved Q grader programme, and the 2026 Best New Product and Coffee Design Awards. The event will also host the 2026 World Brewers Cup, Coffee Roasting, and Coffee in Good Spirits Championships.

For more information and to register to attend or exhibit, visit the website.