The 13th annual Melbourne International Coffee Expo (MICE) will be held from 26 to 28 March 2026 at the Melbourne Convention and Exhibition Centre. The 2025 event welcomed more than 31,000 attendees and 130 exhibitors, exceeding all previous attendance records.

Prime Creative Media is one of Australia’s largest B2B publishers, specialising in marketing for a range of industries, including the food and beverage sector.

The 2026 edition will include a tradeshow, the Café Owners Education series, the GCR Leaders Symposium, the Roasters’ Playground, the Product Innovation Awards, and the Coffee Industry Heroes feature. There will also be several all-new event activities, including the Trip to Origin and MICE At Night features.

To learn more and to register to attend or exhibit, visit the website.