How to build a specialty coffee brand that stands out
Brand differentiation has always been a key part of specialty coffee. Companies emphasise their commitment to quality, sustainability, craftsmanship, and consistency to retain customers and...
Luis Alfredo is a journalist and photographer specialised in coffee. He works as a consultant in innovation, communication and marketing for coffee businesses in Ecuador and Colombia. He is also a barista and Q grader.
How to choose the right espresso machine for your coffee shop
One of the key decisions for coffee shop owners and managers is choosing an espresso machine. Not only is it an expensive, long-term investment, but...
Why promoting domestic coffee consumption in producing countries is so important
It’s a fact that specialty coffee consumption is significantly lower in origin countries than in majority-consuming regions. This is for a number of complex reasons,...
How coffee roasters can successfully comply with European Union deforestation regulations
According to a 2022 United Nations Food and Agriculture Organisation study, between 1990 and 2020, approximately 420 million hectares of forest was converted into agricultural land –...